Let the Spin Begin!

The headline from a National Geographic story posted online earlier this week created immediate buzz: “Island’s Feral Cats Kill Surprisingly Few Birds, Video Shows.” Whether or not you were actually surprised, I suppose, depends largely on how much you’ve been paying attention to the issue.

The team of researchers whose work is described in the NatGeo piece, led by the University of Georgia’s Sonia Hernandez, could—more than most—have anticipated such results. Kerrie Anne Loyd—for whom Hernandez served as PhD advisor—pioneered “KittyCam” research during her doctoral studies at UGA. And in April 2012, Loyd, discussing the results of “KittyCam 1.0” with Atlanta’s CBS affiliate, conceded, “Cats aren’t as bad as biologists thought.”

Perhaps we’re expected to be surprised again? Read more

More Kitty Cams and PR Scams

“There’s hostility to lying, and there should be.” —Bob Woodward

With just six minutes and 34 seconds to play, I don’t imagine readers got very far with their bingo cards during Friday night’s episode of 20/20 (“The Camera Never Lies: Kitty Cam Killers”). (My apologies for not including Killing Spree—I should have seen that one coming.) It was clear, though, from the footage of George Fenwick’s interview, that things could have played out very differently—the president of the American Bird Conservancy had his talking points down. Read more

Kitty Cams and PR Scams

In a joint media release, the American Bird Conservancy and The Wildlife Society team up to misrepresent the results of a recent predation study, decrying the “ongoing slaughter of wildlife by outdoor cats.” Meanwhile the University of Georgia researcher contradicts her previous position that “cats aren’t as bad as biologists thought.”

“To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.”Edward R. Murrow

“‘KittyCam’ Reveals High Levels of Wildlife Being Killed by Outdoor Cats,” declares a media release issued today—a joint effort of the American Bird Conservancy and The Wildlife Society, and, to my knowledge, the first of its kind.

It’s difficult not to see this as an act of desperation—the PR-equivalent of an all-caps e-mail. I’m surprised it hasn’t happened sooner, though, given all that ABC and TWS have in common. Their shared disdain for TNR, obviously, but also their utter disregard for science, scientific literacy, and the truth about the impacts of free-roaming cats. Two peas in a pod, as it were. (Irony: peas are, alas, not native to North America.)

And so, their joint media release is exactly what one would expect: heavy on errors, misrepresentations, and glaring omissions, and light on defensible claims. Read more