Kitty Cams and PR Scams

In a joint media release, the American Bird Conservancy and The Wildlife Society team up to misrepresent the results of a recent predation study, decrying the “ongoing slaughter of wildlife by outdoor cats.” Meanwhile the University of Georgia researcher contradicts her previous position that “cats aren’t as bad as biologists thought.”

“To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.”Edward R. Murrow

“‘KittyCam’ Reveals High Levels of Wildlife Being Killed by Outdoor Cats,” declares a media release issued today—a joint effort of the American Bird Conservancy and The Wildlife Society, and, to my knowledge, the first of its kind.

It’s difficult not to see this as an act of desperation—the PR-equivalent of an all-caps e-mail. I’m surprised it hasn’t happened sooner, though, given all that ABC and TWS have in common. Their shared disdain for TNR, obviously, but also their utter disregard for science, scientific literacy, and the truth about the impacts of free-roaming cats. Two peas in a pod, as it were. (Irony: peas are, alas, not native to North America.)

And so, their joint media release is exactly what one would expect: heavy on errors, misrepresentations, and glaring omissions, and light on defensible claims. Read more