Two new public service campaigns from the American Bird Conservancy fly in the face of science, public opinion, and common sense.
For nearly 20 years now, it seems the people at the American Bird Conservancy have been willing to say whatever they thought they could get away with to promote the lethal roundup of “feral” cats. Unburdened by the constraints of integrity, PR ought to be easy for ABC. Two recent public service announcements, however, suggest otherwise.
Indeed, ABC’s latest salvo in their war on cats suggests that the organization’s grasp of effective messaging is no better than their grasp of science. (And this, as every regular reader will understand immediately, is saying something.) Read more